Company
A design and product lab with companies in the UK and Nigeria.
Water on a white surface
What we are
We design for organisations, build our own products and teach people to build.
The same five-step method runs all three. Each client job, product and class leaves something the next one can use.
How it fits together
- Studio
- Paid design work for organisations. Each job leaves templates and components the next one starts from.
- Products
- Our own software and hardware, run on the same steps. What we learn building them goes into client work.
- School
- The workflows that worked, taught to people who want to build their own.
Founder
Justin Ukaegbu, founder and director.
Brand and communication designer working across identity, event branding, editorial design and motion, with more than ten years in the industry, starting at WPP's 141 Worldwide in Lagos.
MA Design in Graphic Design, first class. First degree in Computer Science and Education. He builds the company's products himself.
How we work
- Show the work. Case studies, products and numbers instead of adjectives.
- Every job leaves something reusable. A template, a component, a prompt or a lesson.
- One standard in both markets. The same standard in Lagos and London, priced for each market.
- Children's safety comes first. On any product children use, safety and privacy come before growth.
- Ship small, then improve. A first version goes out early and gets better with use.
Companies
- United Kingdom
- MotionPlay Labs Ltd, registered in England and Wales, company number 17304660
- Nigeria
- Incorporated in 2026
Contact
Briefs, tenders, partnerships and press: hello@motionplaylabs.com
Ink meeting in water