Step 1 of 5
Research
Find the real problem.
A thread of smoke
What it means
Every job starts by finding out what is actually wrong, who the work is for and what proof already exists. We read what you have before we draw anything.
What we do
- Read your current material, briefs, data and past campaigns
- Talk to the people who will use the work
- Look at what others in your market are doing
- Write the problem down in one paragraph and agree it with you
What you get
- A one-page brief you sign off
- A list of what we will make and how we will judge it
Where to see it
Pigment folding into white paint