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Step 2 of 5

Design

Make it clear at a glance.

Pigment folding into white paint

What it means

We shape the idea until someone who has never seen it understands it in a few seconds, then build the system that keeps it consistent.

What we do

  • Sketch routes and test them on real content, not placeholder text
  • Build the identity, layout or interface as a system with written rules
  • Review with you in rounds, each with a written list of changes

What you get

  • Design files and their source
  • Guidelines or templates so your team can carry it on

Where to see it

Next step: III

Build

Make the working thing.

Ferrofluid in a magnetic field